Why 2%

2% Promotions is the ultimate solution for all your merch and clothing needs — from fresh tees and hoodies to event-ready drops that actually get people hyped to wear them. With our top-notch designs, quality prints, and “we’ll make it happen” hustle, we keep it smooth, fast, and fun.And if you’ve ever been to Great Lakes Throttle Fest (powered by Milk Money), you already know the vibe: loud trucks, good people, and merch that disappears faster than your buddy saying “I’m just gonna look” at the booth. We’re here to make sure your brand looks clean, your fits feel right, and your next drop goes harder than a cold start in February.

About Us

GREAT LAKES 
THROTTLE FEST

2+
Show years
Truck & Car SHow
At Throttle Fest, it’s not about who spent the most money — it’s about who shows up, shows love, and makes the day memorable. Bring the daily, bring the project, bring the tow rig, bring the “I swear it’ll be finished next summer” build. Park next to a $100k show truck, park next to a farm truck with more stories than clear coat — either way, you’re family here.
Awards, Burnouts and some crazy shit
Expect good people, wild builds, nonstop cameras, and an atmosphere that feels like a meet with your best friends… except bigger, louder, and with way more “yo let me hear it!” moments. You’ll see the clean rigs, the crazy customs, the questionable decisions (we support them), and the kind of creativity that makes you say, “Okay yeah… that’s actually hard.”
Learn more

Meet the owner

milk money

Founder of 2% Promotions & Great Lakes Throttle Fest

How can we help?

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Contact us

PHONE & Email

(989) 292-1153milkmoney@wewantmilk.com

THrottle Fest Location

8315 East Sidney Road, Crystal, MI 48818

Opening Hours

09:00 am - 06:00 pm
Monday - Friday
© 2% Promotions & Great Lakes Throttle Fest. All Rights Reserved.